Provenance aims to establish a bridge between digital assets and asset management, assuming a pioneering role in connecting art enthusiasts and savvy investors. OTI has meticulously crafted the brand identity, strategy, and messaging to embody Provenance's profound comprehension of the crypto community and its stature as an expert in the Web3 ecosystem. The branding distinctly mirrors Provenance's core values of Trust, Safety, and Growth.

At its heart, the fresh identity centers around a novel logo, crafted as an homage to the realm of cubist art. By employing minimalist lines and a rectangular frame, this emblem embodies a harmonious fusion of the contemporary and timeless, seamlessly blending digital assets with artistic expression. These elemental shapes evoke the abstract canvas of a painter, symbolizing the multifaceted roles Provenance plays in the crypto sphere – explorers, guides, technologists, and guardians all at once. In the spirit of the Web3 movement, this symbol possesses the remarkable ability to morph into an infinite array of variations, each tailored to represent the diverse use cases across various media. Beyond aesthetics, this logo serves as the unifying backbone for all communications. Our fresh visual direction for communication and infographics takes these shapes to a whole new level, transforming them into intricate networks of interconnected graphic elements. These components are ingeniously employed to illustrate the intricate concepts and cutting-edge technologies underpinning the crypto and blockchain domains.

Provenance is constructing an all-encompassing financial platform for a digitally fluent universe. As a guiding light within this expansive realm, the brand serves as a beacon for an increasingly diverse and expanding audience, helping them chart a course through the untapped possibilities of the digital landscape. By shedding light on perspectives, simplifying intricacies, and providing steadfast guidance through this uncharted terrain, Provenance strives to emerge as the ultimate authority within this ecosystem. Provenance’s mission is to demystify the forthcoming era of finance and technology.